Those who keep up with the Obama campaign on Tumblr seem to approve of the approach — with some posts attracting close to 70,000 “notes”….the Romney campaign’s presence on Tumblr is more subdued, sticking largely to posterlike photos with slogans like “No, we can’t.” Its posts rarely get more than 400 responses.
Jenna Wortham | Campaigns Use Social Media to Lure Younger Voters - NYTimes.com

Source: The New York Times

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